Why does cram go bad faster than butter? Some researchers think they have the answer, and it comes down to the structure of the food, not its chemical composition—a finding that could help rid s...
Believe it or not, optical illusion (错觉) can cut highway crashes.Japan is a case in point. It has reduced automobile crashes on some roads by nearly 75 percent using a simple optical illusion. Ben...
Unless we spend money to spot and prevent asteroids (小行星) now, one might crash into Earth and destroy life as we know it, say some scientists.Asteroids are bigger versions of the meteoroids (...
High-quality customer service is preached (宣扬) by many, but actually keeping customers happy is easier said than done. Shoppers seldom complain to the manager or owner of a retail store, but inste...
If you’re a male and you’re reading this, congratulations: you’re a survivor. According to statistics, you’re more than twice as likely to die of skin cancer than a woman, than...
Someday a stranger will read your e-mail without your permission or scan the Websites you’ve visited. Or perhaps someone will casually glance through your credit card purchases or cell phone bil...
Global warming may or may not be the great environmental crisis of the 21st century, but—regardless of whether it is or isn’t - we won’t do much about it. We will argue over it and m...
I’m usually fairly skeptical about any research that concludes that people are either happier or unhappier or more or less certain of themselves than they were 50 years ago. While any of these s...
"Opinion” is a word that is used carelessly today. It is used to refer to matters of taste, belief, and judgment. This casual use would probably cause little confusion if people didn’...
About six years ago I was eating lunch in a restaurant in New York City when a woman and a young boy sat down at the next table, I couldn’t help overhearing parts of their conversation. At one p...