Believe it or not, optical illusion (错觉) can cut highway crashes.Japan is a case in point. It has reduced automobile crashes on some roads by nearly 75 percent using a simple optical illusion. Ben
Why does cram go bad faster than butter? Some researchers think they have the answer, and it comes down to the structure of the food, not its chemical composition—a findingthat could help rid so
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, w
Long after the 1998 World Cup was won, disappointed fans were still cursing the disputed refereeing (裁判) decisions that denied victory to their team. A researcher was appointed to study the perfor
While still in its early stages, welfare reform has already been judged a great success in many states—at least in getting people off welfare. It’s estimated that more than 2 million peopl
Americans are pound of their variety and individuality, yet they love and respect few things more than a uniform, whether it is the uniform of an elevator operator or the uniform of a five-star genera
Since we are social beings, the quality of our lives depends in large measure on our interpersonal relationships. One strength of the human condition is our tendency to give and receive support from o
The biggest safety threat facing airlines today may not be a terrorist with a gun, but the man with the portable computer in business class. In the last 15 years, pilots have reported well over 100 in
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relat
Brazil has become one of the developing world’s great successes at reducing population growth-but more by accident than design. While countries such as India have made joint efforts to reduce bi